Blackman's Loral or Yanny IPA 330ml Can
The concept, inspired by the fact there's a hop called Loral, is to provide a bit of education for drinkers while garnering a marketing boost from the internet sensation (is that what these things are called?). So, using the same base beer – a West Coast style IPA featuring Loral, a variety that combines a New World fruitiness upfront with a more Old School spiciness underneath – they split the batch, dry-hopping one half with newer, tropically fruity US hops and the other half with classic US hops of a more floral, spicy nature. Then you have to work out which is which.
It's like self-driven blind tasting, forcing you to put the olfactory system to work more than you might normally. The three of us splitting the cans agreed on which we thought was which; one has a more tropical, candied fruit aroma – bubblegum or Lilt soft drink like – and is perceived as sweeter. There's less difference to taste, with both beers pretty bitter, while even the spicier of the two has some pithy grapefruit thing going on.
So, which is which? Well, that's for you to decide.
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